Careers
Careers at Niwaki
Head of Marketing
We’re looking for someone very special to join our team as our first ever Head of Marketing.
The right person will be able to implement effective market and category expansion strategies and develop and execute best-in-class campaigns to drive brand awareness and support sales growth.
Niwaki is preparing for the next stage in our expansion, so we need a professional who will be able to guide and nurture the existing team to even greater things.
You’ll be…
- Setting global Marketing and PR strategy for the short, medium and long-term future to meet growth targets (1–5-year horizon)
- Creating a clear strategy and pathway for the marketing department to transition from small to large company – including commercial growth, capability development, team structure evolution and infrastructure development.
- Ensuring all plans operate within agreed budget parameters, driving efficiency to ensure the most effective use of resources.
- Responsible for the Marketing and PR P&L – held accountable for delivering top and bottom-line commercial results. Work with SLT to re-forecast as needed.
- Managing global media relations through collaboration with PR firms and journalists to enhance Brand presence globally.
- Monitoring competition (acquisitions, pricing changes, new products, and features) and sharing updates via regular formal/informal competitor reports to drive competitive differentiation.
- Ensuring consistent brand and comms strategy are seamlessly executed across all regions globally per our brand standards and guidelines.
- Managing, motivating and nurturing the marketing team, spanning the functional areas of digital marketing, partnerships, social media, content, press and events.
- Effectively work cross-department, ensuring buy-in from all key dept stakeholders for project delivery.
You’ll have…
- Experience in leading with a track record of success in growing dynamic lifestyle FMCG and/or Durable Goods omnichannel brands.
- Extensive marketing and comms experience, preferably for a FMCG and or Durable Goods brand.
- Expertise across core marketing functions, including paid media, brand marketing, cross-channel communications, PR and partnerships.
- Ability to build bottom-up ROI plans to evaluate project viabilities and priorities effectively.
- Experience leveraging consumer insights to address barriers to purchase.
- Able to clearly set business objectives and priorities and measure successes based on KPIs (both quantitative and qualitative metrics).
- Experience in implementing marketing plans and initiatives on an international level.
- Experience overseeing online and offline marketing channels – SEM/SEO, programmatic, affiliates, print, OOH, direct mail, etc.
- Strong business judgement and decision-making skills; ability to identify, prioritise, and articulate highest impact initiatives.
Salary: £60,000 - negotiable for the right candidate
Logistics: West Country office based - with some days in London
Think this sounds like you? Great! Please apply with your CV and cover letter to careers@niwaki.com
Junior Designer / Content Creator
Attention professional liner-uppers, typography snobs and all-round visual tinkerers: Niwaki needs a junior designer to assist with the day-to-day creation of clean, stylish, engaging imagery for web, print and social.
You should be proficient in Adobe Creative Suite (especially InDesign, Photoshop, Illustrator, Lightroom and, ideally, a little bit of AfterEffects and/or PremierePro). We’d like to see some examples of your work to date, especially typography-related projects, as you’ll be helping with postcards, catalogues, packaging and more.
We shoot most of our photos (and some videos) in-house, so you will be expected to help out with studio lighting and general photo assistant duties. No special expertise is needed, but you will need to have a can-do attitude and be a careful observer of what’s going on around you.
Inevitably, there’s a bit of admin to be done, including but not limited to arranging print jobs, organising image files, scheduling social media posts, keeping track of props and samples and a host of other, less glamorous aspects of the creative process.
To keep everything running smoothly, attention to detail is a must, as are excellent communication skills. Please know your ‘you’re’ from your ‘your’, and whether it’s correct to write ‘it’s’ or ‘its’.
Please take a good look at our website, our social media and, if you can, visit one of our shops in Semley or Chiltern Street, London to get a feel for what we do and how we do it.
Then, if you think you can contribute please send a CV and brief synopsis of your creative life to date to careers@niwaki.com
This is a full-time position based in Semley, Wiltshire, with a competitive salary, working with a nice bunch of people selling useful, practical and sometimes pretty cool stuff from Japan.